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CATEGORIES OF PERSONAL INFORMATION WE COLLECT
When you interact with DeNova Homes, we collect information from that interaction, for example, from your visits to and use of our Sites, from your email correspondence to us, from your submittal of an employment application, from your online responses to us, from your completion of a registration card in one of our communities, from information that you post online, for example, on our Social Media Pages including, for example, Facebook, Twitter and Instagram and when you interact with our Mobile Applications. When this information is reasonably capable of being associated with you, we refer to this information as Personal Information.
At DeNova Homes we may collect and share the following categories of Personal Information, and have collected and shared such categories of Personal Information in the preceding twelve (12) months.
Identifiers are information directly linked to a particular individual. For example, depending on the circumstance, DeNova Homes may collect your name, address, email address, or phone number as part of a home purchase agreement or other interactions. Identifiers also include more sensitive information that may be gathered from you, including your social security number or driver's license number, where that information is necessary in order to complete a transaction. If you buy a home from us, or otherwise engage in a commercial transaction with us, we may also collect financial information and other information necessary to complete your transaction.
We collect this information from you, from publicly available sources, and from our Third-Party Service Providers and other third parties, and do so for the purpose of completing transactions into which you have entered, or to provide you with information about our goods and services. Depending on the nature of your interaction with DeNova Homes, we also may be required by law to collect this information.
At times, we may share Identifiers with our Third-Party Service Providers, our Affiliates, or other third parties to complete the transactions into which you have entered. In addition, we may share Identifiers with our Third-Party Service Providers, our Affiliates or other third parties in order to showcase our goods and services or the products of our Affiliates that may be of interest to you.
Certain Identifiers may also be included in our customer records. These are records of our business transactions and interactions with you, and often include your name, address, or other information collected during, and for the purpose of effectuating those business transactions. We collect this information from you, or from our Third-Party Service Providers acting on our behalf. Our use of this information, and use by our Third-Party Service Providers with which it is shared, are identical to the way we handle "Identifiers," as described above.
LEGALLY PROTECTED CHARACTERISTICS
Depending on the nature of our interaction with you, we may be required under state or federal law to collect certain information related to legally protected characteristics. This may include your age, sex, gender, sexual orientation, race, or ethnicity. We collect this information from you, and maintain this information in order to confirm compliance with certain legal obligations, or otherwise provide you with information about our goods and services.
Depending on the nature of our interaction with you, we may collect certain commercial information related to you, including property records or records of past purchases involving DeNova Homes, its Affiliates, or our Third-Party Service Providers. We collect this information as a result of our transactions with you, either from you directly or from our Third-Party Service Providers acting on our behalf. We may also collect certain commercial information from publicly available sources in order to facilitate our transactions.
We use this information to complete our transactions with you and to maintain a record of those transactions as is often required by applicable laws and regulations. We also use this information to provide you with information related to our goods and services that may be of interest to you. While we do not often share this information with third parties, at times we share this information with our Third-Party Service Providers, including our financial processing service providers and other entities that assist us in facilitating our transactions with you. We may also share this information with DeNova Homes Affiliates, our analytics providers, and our interest-based advertising providers.
INTERNET ACTIVITY AND IDENTIFIERS
We collect this information in order to enhance your experience on our websites and to ensure the information we provide to you is relevant to your interests. We share this information with DeNova Homes Affiliates, and certain of our Third-Party Service Providers such as our analytics providers, and our interest-based advertising providers.
You may provide certain location information to us as part of your inquiry into our goods and services, or as part of the home-buying process. In addition, if you interact with DeNova Homes through the use of your mobile device, we may obtain certain geolocation data from that interaction. We obtain this information through your mobile device's interactions with our mobile sites and applications.
We obtain this information in order to more accurately provide you with information. For example, we may use your geolocation information to respond to your mobile request for home availability in your area. We share this information with DeNova Homes Affiliates, and certain of our Third-Party Service Providers such as our analytics providers, and our interest-based advertising providers.
VIDEO OR AUDIO RECORDINGS
Depending on the nature of your interaction with us, you may have provided us with video or audio recordings. These may be recordings of your interactions with our customer representatives or voicemails you may leave us. We do not collect video or audio recordings without your consent, and use those recordings only for training purposes or to respond to your request. We may also use testimonial recordings for marketing purposes but will only do so with your consent.
PROFESSIONAL OR EMPLOYMENT-RELATED INFORMATION
DeNova Homes may collect certain professional or employment-related information about you, either as part of our business transactions with you, or in connection with your employment - or application for employment - with DeNova Homes or one of our Affiliates. In this way, we collect professional information from you directly, and for the specific purposes outlined during the collection.
While we may share your professional or employment-related information with third parties as required by law or to facilitate our transactions with you, we do not share your professional information with third parties for other purposes. We may share this information with our Third-Party Service Providers or Affiliates, but otherwise do not share this information with other third parties.
DeNova Homes may collect certain educational information about you in connection with your employment - or application for employment - with DeNova Homes or one of our Affiliates. In this way, we collect educational information from you directly, and for the specific purposes outlined during the collection.
While we may share your educational information with our Affiliates and third parties, such as our Third-Party Service Providers, to facilitate our transactions with you, we do not share your educational information with third parties for other purposes.
OTHER INFORMATION WE COLLECT
Anonymous Information. Other information that we collect is Anonymous Information – that is, information that does not include Personal Information, or from which Personal Information has been deleted. Anonymous Information does not identify, and cannot be used to reasonably determine, the identity of, an individual customer. Anonymous Information may include demographic and other general information that you may provide to us; it may include some, but not all, Automated Information collected through Cookies, including pixels and other technologies such as browser and other device information; and it may include high-level, non-specific location information and other information collected from your mobile devices.
Aggregate Information. We may also gather Anonymous Information of many individuals and combine that information. Aggregate Information does not identify, and cannot be used to reasonably determine, the identity of, an individual customer. Aggregate Information is about groups or categories of customers rather than individual visitors.
DEFINITON OF “COOKIES”
TYPES OF COOKIES
Essential Cookies: These Cookies are strictly necessary to provide you with our websites and services and to enable essential features. If you disable these Cookies, we will not be able to fulfill your requests.
Performance and functionality Cookies: These Cookies collect information about how you use our websites and services and allow us to remember the choices you make while browsing. The information these Cookies collect allows us to optimize our websites and make it easier for you to use, and it does not personally identify you. If you disable or opt-out of these Cookies, you may not be able to use certain features of our websites, applications, and services, and it may reduce the support or information that we can provide you.
Analytics and customization Cookies: These Cookies collect information we use in aggregate form to help us understand how our websites, applications and services are being used and how effective our marketing campaigns are, and to help us customize our websites. If you disable or opt-out of these Cookies, you may not be able to use certain features of our websites, applications and services, and it may reduce the support or information that we can provide you.
Advertising Cookies: These Cookies collect information about your browsing history and are used to make advertising messages more relevant to you. They perform functions like preventing the same advertisement from continuously reappearing, ensuring that advertisements are properly displayed, and in some cases selecting advertisements that are based on your interests. We may share this information with third parties to help create and deliver advertising personalized to you and your interests. If you disable or opt-out of these Cookies, you may not be able to use certain features of our websites, applications, and services, and it may reduce the support or information that we can provide you.
Social networking Cookies: These Cookies are used to enable you to share pages and content on our websites and services through third-party social networking and other websites. These Cookies may also be used for advertising purposes.
COOKIES PLACED BY THIRD PARTIES
You may also encounter Cookies on our websites, applications and services that are placed by third parties. We may also allow third parties to place Cookies on our websites to track information about your online activities and/or across third-party sites or online services, including sending you targeted advertisements based on that information, which may include the remarketing of our products and services that you have viewed on our websites and on third-party websites. If you are a resident of the European Economic Area, we do not permit the placement of non-essential third-party Cookies without your consent.
CONTROLLING AND OPTING OUT OF COOKIES
To see the specific Cookies we are placing, opt-out of those you no longer wish to receive or opt back in if you have previously opted out, please contact us at 866-296-7488. Your browser or device also may offer settings that allow you to choose whether browser Cookies are set and to delete them. For more information about these controls and to exercise your Cookie preferences, visit your browser or device's help material. If you choose to reject Cookies, as noted above, you may not be able to use certain features of our websites and services.
To learn more about Cookies, visit http://www.allaboutcookies.org.
HOW WE COLLECT INFORMATION
The information we collect varies depending on how you interact with us or others online:
Information You Provide to Us. You may provide information to us online for any number of reasons. For example, you may sign your home purchase agreement over the Internet, request information about our homes or communities, submit a warranty request, respond to a survey, submit a job application, interact on our Social Media Pages or with our Mobile Applications, or subscribe to promotional emails. In such cases, we, or our Third-Party Service Providers will collect the information that you provide, which may include information regarding your DeNova home, your name, telephone number, email address, physical address, name of your present community or a DeNova Homes community in which you are interested, certain demographic information, such as your age range and areas of interest, and, in the case of a job application, your resume, and your social security number. In addition, you may provide information to us off-line, for example, when you visit a model home. Unless prohibited by applicable law, we may combine information that you provide to us online with information that you provide to us off-line, with publicly available information or with the information provided to us by third parties such as social media platforms and data aggregators.
Email. If you provide your email address to us and request emails regarding DeNova Homes products and services, you will receive commercial emails from us marketing our products and services, and we will collect your email address, other information that you provide, as well as Automated Information that we may collect. You may revoke your consent to receive commercial emails from DeNova Homes marketing our products and services by clicking the "unsubscribe" button in marketing email communications to you or by contacting us at our toll-free number 866-296-7488. Please be aware that changes to Your Privacy Choices may not be immediate. We will implement your changes as quickly as practicable, but in all cases, in accordance with timeframes required by applicable law and in no more than 30 days.
Information from Third Parties. We may collect or purchase information from third parties, including marketing companies, digital advertising agencies, third-party ad servers, third-party email servers, data aggregators, analytics providers, investor relations firms or third-party advertising networks. Certain of this information may be Automated Information that these third parties have gathered as they have tracked you across the Internet and over time. If you have responded to, or interacted with, third parties that share your information with us, we collect the information the third parties provide to us, including your email address.
Location Information. We collect location information that you may enter when using our Sites such as your physical address, including your zip code. We also may collect Automated Information, including your location indicated by your IP Address, that may be provided by your internet service provider or ISP. Finally, we may collect your location from your mobile device when you interact with our Mobile Applications, if you consent to share your location with DeNova Homes. If you reside in the European Economic Area, we only process your location information from your mobile device with your consent.
Automated Information. We and our Third-Party Service Providers have automated means of collecting information from you when you visit our Sites, or otherwise interact with us online. The information that is collected using these automated technologies does not identify you personally, but instead is linked to an anonymous numerical identifier. Consequently, except as otherwise required by applicable law, we use and disclose this Automated Information is Anonymous Information rather than Personal Information.
You can reject certain Cookies by contacting us at our toll-free number 866-296-7488 and using the controls provided, as well as through your browser or device settings, but in some cases doing so may affect your ability to use our products and services. If you are a resident of the European Economic Area, only essential Cookies are used, without your consent, when you visit our Sites.
Through the Use of Adobe Flash Cookies. DeNova Homes and its Third-Party Service Providers may use Flash Cookies, otherwise called Flash Local Stored Objects, to display content based on what you have viewed on our Sites in order to personalize your visit, to store your preferences or information that you have input or to collect and store Automated Information about you. Flash Cookies are different than browser Cookies and will not be affected by changes in browser settings. Please visit helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html to learn more about Adobe Flash Cookies and how to prevent such Adobe Flash Cookies from being stored on your computer or device. If you reside in the European Economic Area, we will only employ Adobe Flash Cookies with your consent. Please remember that if you do not consent to the placement of Adobe Flash Cookies, you may not be able to enjoy certain of the functionality on our Sites.
Through Your Browser. Some information is collected automatically from your browsers, such as your Media Access Control or "MAC address," your computer types such as a MAC or Microsoft, operating system and version number, device manufacturer, Internet browser and version number, and the name and version of the websites you visit and applications you are using. We use this information to assist us in enhancing and correcting the performance of our Sites. To the extent, any this information is collected through the use of "non-essential cookies," if you reside in the European Economic Area, we only collect this information with your consent.
Through Your Use of Your Mobile Device. If you are using a mobile device to interact with our Mobile Applications, we may collect information about your online behavior utilizing your device's Mobile Advertising Identifier or other temporary numeric identifiers. This allows us to follow your online behavior without accessing your mobile device's permanent identifier. As part of the collection of Automated Information from your mobile device, we may collect information about your physical location. We use this information to provide you with geographically based material, such as when you search for a home on a mobile device. We will provide information to you regarding DeNova Homes communities that are close to you. We may share your physical location with our Third-Party Service Providers so that they may combine this information with other information about your browsing behavior such as the advertisements that you viewed. This allows us and our Third-Party Service Providers to share with you information that is of interest to you. This information may also be used by Third-Party Service Providers to track you across the devices that you use. Most mobile devices contain built-in privacy controls that will allow you to opt-out of interest-based advertising or cross-application advertising. Most also have functionality that will allow you to change your Mobile Advertising Identifier.
If you are a resident of the European Economic Area, without your consent we will not collect location information from your device, use that information to provide you with geographically based material or share your physical location with our Third-Party Service Providers so that they may combine that location with other information about your browsing behavior to share information of interest with you, or track you across different devices.
Through Our Server Logs. Your IP Address is automatically logged to our server logs whenever you visit our Sites, together with the date and time of your visit and the pages on our Sites that you visit. Your IP Address is a unique numerical identifier that is assigned to your device by your ISP. Collecting IP Addresses is standard practice for website operators across the Internet. We use IP Addresses to assist us in enhancing and correcting the performance of our Sites. We use and disclose IP Addresses in accordance with applicable law.
Through an Application That You Use. You may use a program or service that we operate or that one of our Third-Party Service Providers operates on our behalf that is displayed on any one of our Sites. When you use the application, we or our Third-Party Service Providers may collect information about your usage of the application. We use this information to improve the functionality of our applications and to determine usage patterns.
Through Devices Installed in Your Home. Devices installed in your home that are connected to the Internet, such as a smart doorbell, automated door lock or thermostat, kitchen appliances, home automation system, or security systems may collect information about you and your use of the device. This Automated Information is collected, used and analyzed by the third-party providers of the devices and is governed by the terms, conditions, policies, and practices of such third-party providers only. We recommend that you carefully review your agreements with, and other terms and conditions published by, these third-party providers. DeNova Homes does not collect any information from these devices about you or your use of the devices.
Subject to applicable law, we may combine Automated Information that we or our Third-Party Service Providers collect, with other information that we have collected about you offline.
HOW WE USE INFORMATION
Generally speaking, we use Personal Information and Anonymous Information to provide, improve, and develop our products and services, to communicate with you, to offer you targeted advertisements and services, and to protect us and our users.
While we will use the information we collect for any lawful purpose we deem appropriate, more specifically, we use the information we collect for the following purposes:
Providing, improving, and developing our products and services: We use Personal Information and Anonymous Information to help us provide, improve, and develop our products, services, and advertising. This includes using Personal Information for purposes such as data analysis, research, and audits. Such processing is based on our legitimate interest in offering you products and services and for business continuity.
Offering and measuring targeted advertisements and services: We may use Personal Information to personalize your experience with our products and services, on third-party websites and applications, and to determine the effectiveness of our promotional campaigns. If you reside in the European Economic Area, we will not use your Personal Information to offer or measure targeted advertisements and services without your consent.
For any of the uses of your data described above that require your consent, note that you may withdraw your consent at any time by contacting us at our toll-free number 866-296-7488.
Promoting safety and security: We use Personal Information to help verify user activity, as well as to promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies, and to comply with any applicable law, regulation, legal process, or governmental request. Such processing is based on our legitimate interest in helping ensure the safety of our company and users who interact with us online.
If you use or visit our Sites, submit content to us, or post any content on this Website or our other Sites such as our Social Media Pages, you agree that, with respect to such content, DeNova Homes is granted an unlimited, non-exclusive, worldwide, non-revocable, perpetual license to reproduce, duplicate, transmit, display, publish, create derivative works, sublicense and otherwise use any such information for any lawful purpose whatsoever, including marketing and you agree to hold us harmless with respect thereto.
CATEGORIES OF THIRD PARTIES WITH WHOM WE SHARE INFORMATION WE COLLECT
DeNova Homes Affiliates. We may share your information, including your Personal Information, with DeNova Homes Affiliates. Such sharing may be for the direct marketing purpose of our Affiliates. If you reside in the European Economic Area, we will only share your information with our Affiliates for their direct marketing purposes with your consent. DeNova Homes is the party responsible for the management of your Personal Information that is jointly used by our Affiliates.
Subcontractors and Third-Party Service Providers Providing Services to DeNova Homes and DeNova Homes Homeowners. If you are a DeNova Homes homeowner or prospective homeowner, we share your information, which may include Personal Information, with our subcontractors, Third-Party Service Providers, our financial institution processors and developers of communities (for example, electricians, painters, land developers and telecom providers) in connection with your purchase of a DeNova Homes home, in response to your warranty requests, to complete transactions that you have initiated such as, but not limited to, customer service requests, and to provide services to you and our other homeowners. We may share your information with our Third-Party Service Providers that perform services on our behalf, such as those that perform technology services for us such as website hosting and email delivery services.
Our Analytics Providers. Certain of our Third-Party Service Providers assist us in analyzing Automated Information that we, and they, collect regarding the online behavior of visitors to our Sites. Automated Information collected through cookies and web beacons assists us in analyzing, for example, which communities and homes visitors have viewed, which pages of our Sites are of most interest, what promotions visitors have enjoyed and the success of our advertising campaigns.
Our Interest-Based Advertising Providers. DeNova Homes utilizes Third-Party Service Providers to deliver advertisements including interest-based advertisements to you based on your previous online behavior, including your surfing history, as well as other Automated Information that they have collected about you while you have visited websites and utilized applications, including our own. Our interest-based advertisements may be delivered to you on our Sites, across the Internet, and across your devices. If you are a resident of the European Economic Area, we will only utilize Third-Party Service Providers in this manner with your consent.
It may be necessary - by law or as a result of legal process, litigation, or requests from public or governmental authorities within or outside your country of residence - for us to disclose Personal Information. We may also disclose Personal Information if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose Personal Information if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.
Business Transactions. We may share your information, including your Personal Information, with potential or actual buyers or other parties to the transaction in the event of a potential or actual sale, spin-off, merger, or similar corporate transaction involving a business unit of DeNova Homes.
Storage. We may share your information, including your Personal Information, with third parties for the purpose of helping us gather, store and maintain data.
YOUR PRIVACY CHOICES
You may exercise certain controls regarding our use and sharing of your Personal Information. Please contact us at our toll-free number 866-296-7488 to inform us of your choices.
THIRD-PARTY COLLECTION OF PERSONAL INFORMATION ABOUT YOUR ONLINE ACTIVITIES OVER TIME AND ACROSS DIFFERENT WEB SITES
We allow certain third parties to collect information, including Personal Information, about your online activities on our Sites, and on and across different websites after you leave our Sites. In addition, other third parties with whom we have no business relationship may be tracking your online behavior across the Internet including when you visit our Sites. Please visit Your Privacy Choices to control the collection of Automated Information by certain third parties.
DO NOT TRACK SIGNALS
YOU MAY CONTROL THE SHARING OF YOUR PERSONAL INFORMATION WITH THIRD PARTIES FOR THEIR DIRECT MARKETING.
DeNova Homes does not disclose your Personal Information to third parties, including our Affiliates, for such third parties' direct marketing purposes, if you have exercised an option to prevent such disclosure, or, if you are a resident of the European Economic Area, without your consent. To this end, we hereby notify you that you may control our disclosure to third parties, including our Affiliates, for their direct marketing purposes, of Personal Information about you that we may have collected, online or otherwise, by contacting us at 866-296-7488.
DeNova Homes, as an employer, in the normal course of business and as required by law, collects social security numbers. In connection with accepting job applications, an affiliate will collect Personal Information from prospective new employees, including their social security number. This information is transmitted over a secure connection that implements encryption of the Personal Information being transmitted. In addition to secure connections and encryption for collection, we maintain other reasonable measures to protect and limit access to social security numbers on a need-to-know basis. In addition, we prohibit their unlawful disclosure. We maintain reasonable procedures to destroy, erase, or make unreadable any data, computer files, and documents containing social security numbers prior to their disposal. Failure to follow these procedures by any employee may subject the employee to disciplinary action up to, and including termination.
YOUR PRIVACY RIGHTS
We take reasonable steps to ensure that your Personal Information is accurate, complete, and up-to-date. Depending on where you live, you may have some or all of the rights described below, and regardless of where you live you may contact us at our toll-free number 866-296-7488 to learn more about your rights and how they may be exercised.
YOUR EUROPEAN PRIVACY RIGHTS
If you are a resident of the European Economic Area, you have the right to access, correct, or delete the Personal Information that we collect. You are also entitled to object to or restrict, at any time, the further processing of your Personal Information. You have the right to receive your Personal Information in a structured and standard format. To exercise these rights, please contact DeNova Home at 1500 Willow Pass Court, Concord CA 94520, email us at email@example.com or contact us by phone at our toll-free number 866-296-7488. You may lodge a complaint with the competent data protection authority regarding the processing of your personal information.
To protect the privacy and the security of your Personal Information, we may request information from you to enable us to confirm your identity and right to access such information, as well as to search for and provide you with the personal information we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the Personal Information that we maintain.
YOUR CALIFORNIA PRIVACY RIGHTS
California residents may have further rights related to the handling of their Personal Information under the California Consumer Privacy Act. While DeNova Homes does not "sell" your Personal Information in the traditional sense, it may share your information with third parties. California residents may have certain rights related to this information, including the right to ask that we "Do Not Sell Your Personal Information," the right to ask that we Delete your Personal Information, or the right to request access to the categories or specific pieces of Personal Information we have collected about you. California residents also have the right to not be treated differently by DeNova Homes in response to your decision to exercise any of these rights.
To learn more about these rights, and to exercise those that apply, please contact DeNova Homes at DeNova Homes, Attn: Samantha Matlock, 1500 Willow Pass Court, Concord, CA 94520, email us at firstname.lastname@example.org or contact us by phone at our toll-free number 866-296-7488. As part of your request, we may ask for certain information including your name, email address, or the manner in which you have previously interacted with DeNova Homes. We will use this information only to contact you about your request and to verify your request. You may also designate an authorized agent to submit a request on your behalf.
LINKS TO OTHER WEBSITES
Our Sites contain general information not directed towards children. We do not knowingly collect information from children under the age of 13, or the equivalent minimum age depending on the jurisdiction. In this regard, our Sites are general audience sites that are not designed nor intended to collect Personal Information from children under the age of 13. We do not sell the information of children under the age of 16 without affirmative authorization by the child's parent or legal guardian.
USE OF OUR WEBSITE IN OTHER COUNTRIES
If you choose to access one of our Sites, including this Website, from a country other than the United States, you acknowledge that our Sites are operated in the United States. Information that you share with us through our Sites or which is collected about you or your online behavior will be transferred to and processed in the United States. By using our Sites, you consent to this transfer, storage and processing of your information in the United States where the privacy laws may be different, including more or less protective, than the country in which you are using our Sites.
CROSS BORDER TRANSFER
When we share your personal information with our partners, affiliated companies, and Third-Party Service Providers, your personal information may be transferred to and/or made accessible from countries outside of the European Economic Area. Where required, we will enter into model contractual clauses as adopted by the European Commission, or rely on alternative legal bases such as the Privacy Shield, where applicable, or binding corporate rules where our partners or Third-Party Service Providers have adopted such internal policies approved by European data protection authorities.
We provide the opportunity on our Sites for you to review employment opportunities with us and our Affiliates and to submit online an employment application. If you choose to do so, the laws and regulations of the United States will apply to the collection and use of all information that you provide.
DeNova Homes has implemented safeguards as required by law to protect your Personal Information. Unfortunately, however, no information or data transmitted electronically, including information or data transmitted over the Internet or stored electronically can be assumed to be safe and secure. If you believe that the security of any information or data that you have provided to us has been compromised, please immediately notify us of the problem by contacting us in accordance with the "Contacting Us" section below.
Affiliates – Our Affiliates include DeNova Homes Sales, Inc. and other non-builder affiliated entities.
Aggregate Information – Aggregate Information is information that is gathered from many individuals and is combined. Aggregate Information does not identify, and cannot be used to reasonably determine, the identity of, an individual customer. Aggregate Information is about groups or categories of customers rather than individual visitors.
Anonymous Information – Anonymous Information is information that does not include Personal Information, or from which Personal Information has been deleted. Anonymous Information does not identify, and cannot be used to reasonably determine, the identity of an individual customer. Anonymous Information may include demographic and other general information that you may provide to us; some Automated Information collected through cookies, pixels and other technologies such as browser and other device information; general location information; and certain information collected from your mobile devices as a result of recognition of your Mobile Advertising Identifier (a unique numerical identifier) that is associated with your mobile device.
European Economic Area – The European Economic Area consists of the Member States of the European Union as well as Liechtenstein, Iceland, and Norway.
Flash Cookie – A Flash Cookie, otherwise known as a Local Share Object, or LSO, is a group of data that a website running Adobe may place on a website visitor’s browser. Similar to other Cookies, Flash Cookies gather data about your Internet activity.
Identifiers – Identifiers are information directly linked to a particular individual. For example, Identifiers are your name, address, email address, or phone number. Identifiers also include more sensitive information that may be gathered from you, including your social security number or driver’s license number.
IP Address – An IP Address is a unique string of characters that identifies each computer using the Internet Protocol to communicate over a network.
Mobile Advertising Identifier – A Mobile Advertising Identifier is a randomly-generated alphanumeric code that is associated with your device. They are called Google Advertising ID or GAID on Android devices or on iOS, they are called Identifiers for Advertisers or IDFAs. They often come with options to reset the identifier and opt-out of Cross-App Advertising. They are included on your devices to provide advertisers a method to identify your devices without using a permanent device identifier like your phone’s serial number.
Mobile Applications – Our Mobile Applications are our mobile sites, applications, and mobile interactive features.
Personal Information – Personal Information is information that identifies, relates to, describes or is reasonably capable of being associated with you. Personal Information includes Identifiers such as your name, signature, social security number, physical characteristics or description, user name, physical address, IP Address, phone number, driver’s license or state identification card number, email address, debit card information or other financial information, profile pictures or social media account ID.
Sites – Our Sites include this Website, our mobile sites, applications, and mobile interactive features (our "Mobile Applications"), and our social media pages such as those on Facebook, Twitter and Instagram as well as our blog HomeIs.drhorton.com (our "Social Media Pages").
Social Media Pages – Our Social Media Pages include our pages on social media platforms such as Facebook, Twitter and Instagram as well as our blog HomeIs.drhorton.com.
Third-Party Service Providers – Our Third-Party Service Providers include marketing companies, digital advertising agencies, third-party ad servers, third-party email servers, investor relation firms, payment processors, financial institutions, data aggregators, analytics providers, and third-party advertising networks that provide services to us or on our behalf.
Web Beacon – A Web Beacon is an automated method to track visitors to websites. Web Beacons may also be used to assist with marketing to determine if an email was read or forwarded.